MCM opens their latest flagship boutique at the premier locale for luxury in Switzerland: Zurich. Located at the heart of Old Town in Munsterhof, it is the brand''s first major launch nationwide.

The latest boutique is designed as an enhancement of MCM''s distinctive aesthetic featuring a harmony of artisanship and modernity, purveying a luxurious brand experience. For the first time, the Zurich flagship introduces an exclusive space for consumers to experience MCM''s characteristic brand environment, featuring a theatrical media wall comprised of nine 3x3 screens.

Conceived as the nexus of heritage, the extraordinary media space was designed as an opportunity to not only immerse within MCM''s iconic spirit, but to reach consumers'' emotions to deliver lasting brand value to convey the ''boutique design harmonises the brand''s pride for heritage with contemporary communications through colossal digital installations and in-store iPads, in past-meets-future design for the first time with Miny Designworks.