'My Baby' challenges Hyundai's designers to use 'new thinking' to imagine a future without technological or manufacturing limits. The biennial project started in 2008 as an internal competition  among Hyundai's designers and aims to enhance their creativity.

For 2013, the theme for 'My Baby' was 'Discovery 2050'- a sci-fi story set in 2050 where a space probe(made up of the Future Lab, Airship, and Marine) is launched in search of an alternative home for humanity. The probe is heading for an unknown planet to explore the environment and the organisms that may inhabit it. The selected creations were made into scale models and were unveiled at the Seoul Motor Show 2013.

Future Lab

At the Future Lab, various innovative experiments are in progress. The researchers produce state-of-the-art units to explore the universe while making life more convenient for human beings.

Airship

At the airship section, flying units are on standby to explore space. The EC.DY.SIS for personal mobility and solar energy-based Flash-No-1 are about to take off, while the D2-X, a racing machine and dragon look alike Trikal wait for the next signal. The Jetpack, which is able to freely fly around and quickly rescue people in danger, is always ready to be deployed in the event of an accident.

Marine

A variety of devices for marine transportation, to explore the deep sea as well as purify the water, are anchored at the Marine section. The MR.H2O, which purifies the polluted ocean, and Earth Race 2, an ekranoplan-type yacht, are prepared for sailing. The Laputa, a huge flying city, helps to alleviate the stress on the earth's environment due to overpopulation. The HF-1, a premium yacht, and Sea-Prowler, a speed boat equipped with strong hydropower turbine wait for their turn.