The 'Gangnam Media Pole' is a 12m tall integrated street facility offering ubiquitous high-tech services and digital content. 22 Media Poles are installed at 35-metre intervals along the 760 metres of Gangnamdaero(Road), stretching from Gangnam Subway Station to Kyobo Tower Crossroads. Media Pole features public transportation information, such as a subway map and bus routes, as well as a built-in camera, giving users the opportunity to send an impromptu photo via a photo-mail service.                                                                                                                                  

Media Pole is a state-of-the-art facility offering digital content as well as functioning as a streetlamp. It performs integrated functions such as pedestrian signals, traffic signs and a signal control box. Media Pole is designed to display on both sides, showing information to drivers on the road and pedestrians alike. This plays a role as a cultural facility offering digital media along the Gangnamdaero, as well as ubiquitous cutting-edge services. One of its features is the Digital Gallery that displays media artwork through a high-tech display.                                 

In addition, Media Pole also provides various content services, such as search facility for all sorts of information, and a photo-mail service, which allows users to send a video filmed on the spot with a built-in camera. These mean that users can enjoy odd moments, such as when waiting for friends, or bus, by playing a game or using the internet and photo services. Around a Media Pole, wireless internet connection is available, and with built-in CCTV, Media Pole performs safety monitoring function as well. Gangnamdaero is turning into an environment where young people and state-of-the-art technology coexists in everyday life.     

By night, Media Pole creates a work of media art as it displays richly colourful images. If you are in the vicinity of Gangnam station at night, visitors will encounter this media art and find the night sky adorned with mass of colour, a wonderful sightseeing pleasure.